Nonthaburi Director General of the Department of Foreign Trade. Moving forward with the Soft Power policy, organizing a public relations event for Thai rice. Highlighting authentic Thai food paired with the highest quality Thai rice. As well as bringing Thai organic rice producers to participate in Biofach 2024, the expected total orders within 1 year are worth 79 million baht, pushing up the Thai premium rice market share in Germany. Mr. Ronarong Poolpipat, Director-General of the Department of Foreign Trade, revealed that on February 14, 2024, the Department organized an activity to publicize Thai rice under the concept 'Premium Thai Rice with Authentic Thai Food' with the objective of promoting and expanding the Thai rice market by Use the soft power of Thai food to publicize and encourage greater appreciation for Thai rice consumption abroad. The event was held at Pad Thai restaurant in Munich, Germany, which is a restaurant that received the "Thai Select" seal from the Ministry of Commerce. with import ers Department store/retail store Cooking Institute More than 30 representatives of government agencies, media and influencers attended the event. At the event there was a demonstration of Thai cooking, served with 3 Thai rice dishes, including Tom Kha Kai and Riceberry Rice. Stir-fried basil with Thai jasmine rice and mango sticky rice This activity was very popular among the participants. Because I got to see the process of cooking Thai food. And experience the taste of authentic Thai food while eating it with Thai rice that is soft, fragrant and unique. and delicious taste. In addition, various types of Thai rice are also on display, such as jasmine rice, which is a premium rice that is popular in the European market. Including special features such as Riceberry rice, Hom Nil rice, Sangyod rice, ??43 rice, to meet the needs of consumers in Germany who are becoming more health conscious. However, this activity is in accordance with the government policy to promote the use of Thai soft power in pushing Tha i products to foreign markets. The organization of this activity was considered a great success. Because Thai food is famous and is accepted as one of the most delicious foods in the world, therefore, using Thai food to promote it together with Thai rice can reach the target group easily and efficiently, which the Department will continue to work on. To maintain and expand Thai rice market share in other target markets such as Singapore, Hong Kong, and China. In addition, the Department of Foreign Trade also participated in the Biofach 2024 international organic agricultural exhibition from February 13 - 16, 2024, with an exhibition to promote and create awareness about Thai organic rice and the Thai Jasmine Rice certification mark. As well as bringing 3 Thai organic rice exporters to the event from Yasothon, Amnat Charoen and Surin provinces, all 3 are small enterprises that collect organic rice from groups of farmers in areas that have the potential to produce organic rice. Receive international organic st andards Whether it is the IFOAM standard of the European Union or the USDA of the United States, therefore, supporting such entrepreneurs to have access to the export market is in line with the government policy to increase income for farmers. Throughout the duration of the event, there were interested people who visited the department's booth. and asked over 1,020 people for information about Thai rice, with the rice that received the most interest being organic Thai jasmine rice. Organic black jasmine rice Organic Hom Nil Rice organic brown rice and organic broken jasmine rice. It is expected that there will be orders within 1 year valued at more than 79 million baht. Organizing such activities will help expand Thailand's premium rice market share in Germany and The European Union is increasing For rice export statistics for the first month of 2024 (from rice export licenses from the Department of Foreign Trade), it was found that the volume was 1,122,358 tons, an increase of 43.96 percent when compared t o the same period last year when the volume of export license applications was available. Rice is at 779,654 tons. Those interested can inquire about the rice market situation at the Rice Trade Administration Division, telephone 02 547 4820, or the Department of Foreign Trade hotline 1385 or the Department of Foreign Trade website. www.dft.go.th Source: Thai News Agency