Bangkok: AIS PLAY has announced its partnership with the Sports Authority of Thailand (SAT) to secure the live broadcasting rights for the 2026 Asian Games and the 2026 Asian Para Games. This strategic move positions AIS PLAY as the Official Broadcaster for these prestigious events, allowing Thai viewers to enjoy live coverage with Thai commentary on AIS's OTT Online and IPTV platforms. According to Thai News Agency, AIS is reinforcing its leadership in digital content and sports in Thailand through this acquisition. The 20th Asian Games Aichi-Nagoya 2026 and the 5th Asian Para Games Aichi-Nagoya 2026 will be broadcast in full HD, offering Thai fans the ability to watch live events, highlights, and replays anytime and anywhere through a single app. This aligns with the streaming era's demands and showcases AIS PLAY's role as a comprehensive sports content hub in Thailand. Ms. Rungtip Jarusiripipat, Head of Entertainment Business at AIS, highlighted the collaboration with SAT as a significant step in enhanci ng the sports viewing experience for Thai audiences. She emphasized AIS's commitment to providing high-quality broadcasts supported by their robust digital infrastructure. This partnership not only reflects global confidence in AIS but also strengthens its position as Thailand's ultimate sports content platform. Dr. Kongsak Yodmani, Governor of the Sports Authority of Thailand, expressed gratitude towards AIS for its unwavering support of Thai sports. He acknowledged AIS's professionalism in delivering high-quality live broadcasts and its role in promoting Thai sports. Dr. Yodmani noted that Thai athletes are optimistic about winning a significant portion of their medals and that AIS's comprehensive live broadcast channels will enable fans to support their athletes closely, inspiring the nation's youth. This acquisition cements AIS PLAY's status as a leading sports streaming platform in Thailand and underscores its dedication to elevating the sports viewing experience to an international standard.
