Bangkok, Be sure before sharing. Joining forces with the private sector to share in dealing with Alzheimer's patients in Thailand. which is likely to increase nearly three times in the next 25 years, emphasizing that media literacy is an important source of immunity for Thai society. Asai (Thailand) Marketing Company Limited joins hands with partners to organize the 'RISE AD Thailand Forum' at the Eastin Grand Phayathai Hotel, Bangkok. The media representative, Mr. Peeraphon Anutarasothi, Sure Before Sharing Center, MCOT Public Company Limited, joined the discussion to raise awareness about Alzheimer's disease. Including taking an overview of the overall media situation that affects patients with dementia and Alzheimer's. Aiming to create a change in environment that is friendly to patients with such diseases in Thailand. There are also collaborators from many sectors. and share ideas and suggestions for possible collaborations and opportunities to help improve care and access to early treatment for Alzheim er's disease in the future. Mr. Kanazawa Shohei, Director and Chief Executive Officer of Eisai Company of the Asia and Latin America region revealed that from the rapidly increasing number of the elderly population It is expected that the number of people with dementia in Thailand will increase from 700,000 to 2 million by 2050, with recommendations to prevent disease progression by taking into account modern methods of diagnosis and treatment. New style Focus on two key points: 1) The importance of increasing awareness of mild cognitive impairment (MCI), dementia and Alzheimer's disease. Zeimer and 2) Improving access to comprehensive care for patients with mental retardation. Dementia and Alzheimer's disease Through ecosystem development', Mr. Kanazawa said. Mr. Peeraphon Anutarasothi, Manager of the Sure Before Sharing Center of MCOT Public Company Limited, said that the Sure Before Sharing Center of MCOT clearly answers the needs of the elderly. Problems of the elderly in using media Leads to a point wh ere many more problems are prevented. At present, the Sure Before Share Center has entered its 10th year. Over the course of 9 years, even the lifestyles of the elderly have changed. Social media comes into play. But what is the spirit of change is content. Problems facing today: Information Disorder: Elderly people are savvy with technology, have money, and time, but are easily deceived. Every matter has a part in making decisions. You must be aware of this so as not to become a tool, such as call center gangs and elderly people with Alzheimer's disease. The danger of exposure to infiltrating information It's all about us as people in society. Or even the private sector must ponder this problem. and find ways to cope 'The role of media that nowadays anyone can be a media person. Either producing content or forwarding content. Sometimes we may be the source of the problem. Therefore, the cooperation of all parts will work together to create a complete ecosystem, along with 4 things that we can do together: D ebunk, clearing, solving problems to stop damage, and Prebunk, providing immunity. Providing information, Empowering knowledge, Empathy or compassion which is very necessary in order to create cohesiveness in society, while emphasizing that we must work together in every sector With sincerity,' Mr. Peeraphon concluded. In addition, the event "RISE AD Thailand Forum" also presented insights from a whitepaper on the topic of "Navigating Challenges, Embracing Horizon of Alzheimer's Disease" along with a group discussion on the topic of upgrading the Alzheimer's disease ecosystem. Alzheimer's and the elderly in Thailand In addition, opinions were expressed on the role that the private sector plays in strengthening the Alzheimer's disease ecosystem. This is considered to be an expression of the determination of the Thai private sector. To develop cooperation and promote good quality of life in the Alzheimer's ecosystem between various sectors. Reinforcing our shared commitment to creating a positive impact on th e lives of Alzheimer's patients and their families in Thailand. Source: Thai News Agency