Ratchaburi:Bright Pitchayatat Chanput, a prominent news anchor, has joined forces with Pinnara, a leading Thai natural skincare brand, to make a significant contribution to Ratchaburi Hospital. The collaboration resulted in the donation of a high-efficiency dialysis machine valued at 1.2 million baht, alongside a monetary contribution, aimed at enhancing healthcare access for kidney patients.
According to Thai News Agency, the donation, which was received by Dr. Nikom Malithong, Director of Ratchaburi Hospital, is part of a major social responsibility initiative by Pinnara. The brand, led by Managing Director Panot Chokwattanakul and Deputy Managing Director Kankorn Rerkmongkol, has been recognized for its commitment to social causes and the growth of its flagship product, 'Pinnara Coconut Serum,' which has achieved cumulative sales of over 10 million bottles.
Bright Pitchayatat, who serves as the brand's first presenter under the "Use Every Day, Bright Every Day" campaign, expressed her gratitude for being part of the Pinnara family and contributing to such a meaningful cause. She highlighted that the success of the brand and the support from consumers have enabled this donation, which is expected to provide crucial assistance to medical personnel and expand treatment opportunities for kidney patients.
Panot Chokwatanakul shared insights into the brand's success, attributing it to the innovative use of local Thai ingredients like organic cold-pressed coconut oil. This innovation has transformed the traditional image of coconut oil into a fast-absorbing serum that meets modern skincare needs. The brand's commitment to social value is reflected in its steady growth and support for medical missions.
Dr. Nikom Malithong acknowledged the importance of the donation, noting the increasing demand for dialysis due to a growing number of patients with chronic kidney failure. The new dialysis machine will help reduce waiting times and improve the hospital's capacity to provide timely and effective care.
Pinnara's initiative underscores its dedication to improving the quality of life and well-being of Thai people, with a vision of standing alongside medical professionals to create sustainable social value. The brand's global presence and consumer trust continue to reinforce its commitment to giving back to society.