Japan, 'Bhumitham' leads the project 'Thai fabrics are fun to wear' on a grand display in the middle of Tokyo. Push Soft Power Thai Show off the eyes of more than 350,000 Japanese people. Mr. Phumtham Wechayachai, Deputy Prime Minister and Minister of Commerce Chaired the opening of the 24th Thai Festival Tokyo at Yoyogi Park, Tokyo, to promote Thai soft power. It is one of the most attractive international festivals held in Tokyo by Japanese people. This year's Thai Festival Tokyo 2024 has more than 80 booths, with many interesting booths such as Thai fruit booths, Thai food, Thai fruits, goods and products, culture, Thai tourism, etc. The highlights are Thai cloth booths are fun to wear. which brings Thai fabrics from Japanese importers and Thai entrepreneurs to display in the project "Thai fabrics for fun to wear" which is the first launch abroad. which is carried out according to the royal initiative of Her Royal Highness Princess Maha Chakri Sirindhorn Princess Sirivannavari Nariratana Rajakanya His M ajesty intends to develop local fabric and handicraft products with contemporary and international designs. and is popular for all occasions. Can expand the market which will lead to job creation Generate income for local producers and there was a Thai fruit booth Durian and mangosteen were brought from Chanthaburi province, and there were mangoes and Phulae pineapples, which were fruits brought to open a new market. There is also a booth set up for the Y series. It is a booth about "Mansruang" of the company Be On Cloud, starring My-Apo, with clothes and Standy on display, the star from the movie Mansruang, which has an MOU with the Ministry of Commerce. To promote and raise the level of Thai products and services through movies and series. Therefore, it is the source of promotion this time. and is confident that it will penetrate the Japanese market further 'The government has a one family policy. One Soft Power or One Family One Soft Power : OFOS (OFOS) to expand the potential of Thai culture to consumer s around the world. Applied as a creative industry Create added value for Thai products and services From upstream, midstream, and downstream, build brands using innovation and design to push into the global market. Among the important product groups are food, digital content, Muay Thai, tourism. Books and games At this Thai festival in Tokyo, Thai agencies include the Ministry of Commerce. Ministry of Interior and Ministry of Foreign Affairs Join hands to bring Thai products from the Thai Fabric Project to wear for fun. Come launch in Japan which is the first launch abroad Change traditional skills to creative skills, use innovation and design to create economic value for women and communities in the provinces. And the Royal Thai Embassy in Tokyo promotes the theme Thai Entertainment or Thai En-ta-me (Thai-En-ta-me), publicizing through the Thai entertainment industry, music labels and the private sector, sending 20 groups of Thai artists to participate in this festival. However, at the event were Mr. Masa hiro Komura, Assistant Minister of the Ministry of Foreign Affairs of Japan, Mr. Witchu Vejjajiva, Ambassador in Tokyo, Mr. Tetsuke Kitayama, President of the Thai-Japan Association. and the Thai-Japanese Business Association, Mr. Yoshinori Ikesawa, Chairman of TSP Taiyo, Mr. Phusit Rattanakul Serererngrit Director-General of the Department of International Trade Promotion and representatives of government and private agencies also participated. Thailand has organized this event since 2000 under the name "Thai Food Festival" to make Thai food popular in Japan, and in 2005 it was changed to "Thai Festival" to spread the charm of Thailand and promote culture. Thai fruits and products which has many booths as well as sports performances, dance, musical instruments, and stage music by Japanese and Thai artists. It is expected that there will be approx. visitors. 300,000-350,000 people. For those interested, more information can be found at www.thaifestival.jp etc. Source: Thai News Agency