Chiang Mai’s ‘Half-Half North’ Campaign Seen as Insufficient Boost for Tourism.

Chiang Mai: The private sector in Chiang Mai has expressed concerns that the 'Half-Half North' campaign may only slightly benefit tourism, rather than having a significant impact. Mr. Suphamit Kitjapipat, President of the Chiang Mai Tourism Business Association, highlighted that the current spending associated with the Aew Nuea Khon La Khrueng project is not as robust as anticipated. According to Thai News Agency, Mr. Suphamit mentioned several factors contributing to the campaign's limited effect, such as cautious spending habits and a lack of participation from shops and restaurants. The timing might also not be ideal for encouraging spending, with hopes pinned on the upcoming Loi Krathong festival to revive enthusiasm. Mr. Suphamit further explained that the 'Half-Half Travel North' initiative does not fully meet its objectives, primarily aimed at stimulating flood-affected provinces. He believes that the campaign mainly attracts individuals already planning to travel, with the 400 baht incentive insuffi cient to spur spontaneous travel decisions. Currently, approximately 500 shops are involved in the scheme, but the benefits are minimal, averaging about 8,000 baht per shop, which might not be enough to significantly motivate businesses. He suggested that government and private sectors should focus on promoting low-cost air tickets to stimulate spending more effectively. Rising airline prices towards the end of the year are seen as a deterrent to travel plans, despite tourists being prepared for other costs like food and accommodation. Looking at the broader tourism landscape in Chiang Mai as the year-end approaches, Mr. Suphamit noted that hotel reservations were at 80% capacity, driven by interest in the Yi Peng or Loi Krathong festival. The influx of tourists has been steady since late October following an improvement in flood conditions. However, uncertainties remain about whether this momentum will continue into the new year, with many unpredictable factors at play. The effectiveness of governmental ec onomic and tourism stimulus measures will be crucial in determining the future trajectory of tourist numbers in the region.