Bangkok: 'Est Cola' has announced the selection of eight rising basketball stars from four venues across Thailand, marking a pivotal moment in the 'est Cola 3x3 Basketball U-LEAGUE 2026,' the largest 3x3 basketball league for university students in the country. According to Thai News Agency, the event, organized by est Cola in collaboration with the Basketball Association of Thailand, has identified these 'est Cola Rising Rookies Stars' as athletes who display exceptional skills, leadership, and sportsmanship. The eight outstanding players, drawn from both the men's and women's teams, emerged victorious from the qualifying rounds held in four regions and are now set to compete in the national championship finals. These athletes embody a new generation that embraces passion and perseverance, from Bangkok University's Mr. Nicola Franco to Chiang Mai University's Ms. Tippawan Chanrangsi, each representing their respective regions with determination and excellence. The competition's influence extends beyond the court, inspiring countless young individuals with aspirations in sports. Mr. Peerawit Malasaeng, one of the awardees from Udon Thani Rajabhat University, shared insights into his journey, emphasizing the role of continuous effort and resilience despite challenges. Similarly, Ms. Parida Nuamkhong from Silpakorn University reflected on her growth from a novice to a national youth team member, attributing her success to the unwavering support of her community. As the championship rounds draw near, 24 teams from across Thailand will vie for the prestigious title. The Central and Eastern regions will witness participation from renowned universities such as Chulalongkorn and Sripatum, while institutions from the Northeast, South, and North, including Udon Thani Rajabhat and Chiang Mai University, will showcase their prowess in 3x3 basketball. Fans and supporters are invited to the grand finale on July 18, 2026, at the Mega Bangna Shopping Center. The event promises thrilling basketball action alongside a vibr ant awards ceremony featuring celebrities Jeff Satur and Mean Nichkhun, with performances by famous artists. Enthusiasts can stay updated via est Cola's Facebook page for further details.
