Bangkok, SENA Development Public Company Limited or SENA has revealed its strategy for 2024 and is ready to drive the business towards "POWER OF TOGETHER. Join forces... side by side to create sustainable life", setting total revenue targets for all businesses. 15,100 million baht, ready to launch 17 new projects with a total value of 28,000 million, with a sales target of 17,400 million and a transfer target of 12,700 million. Asst. Prof. Dr. Kessara Thanyalakphak Managing Director of Sena Development Public Company Limited or SENA revealed the overall real estate market that in 2024 it is still a challenge in the business driving plan. This is because economic and other risk factors still persist from last year. Both household debt problems Product prices have increased. Interest rates have risen in the past 10 years, resulting in financial institutions refusing to grant housing loans as high as 70%. Moreover, land prices have increased by 1.5% (YoY), causing housing prices to increase accordingly. Go with an average of 5-10% (YoY) In the past year 2023, Sena launched 16 new projects with a total value of more than 17,793 million, generating income of more than 10 billion baht at 10,954 million baht, growing by more than 12%, with a gross profit of more than 3,200 million, while the transfer amount was 8,432 million or more than 9% growth, with all operating results in a positive direction. and is continuously improving. Dr. Yui Kesara further said that for the overall business of Sena in 2024, it aims to launch 17 new projects with a total value of 28,000 million baht, divided into 5 housing projects and 12 condo projects, while the total Pre sales this year are set at 17,400 million and a transfer target of 12,700 million for project management and service businesses. Targeting revenue at 1,400 million, while the clean energy business targets revenue at 1,000 million baht. 'Another important aspect of Sena's business operations is sustainability which has been continuously implemented. This year, Sena Grou p aims to reduce carbon emissions by no less than 19,800 tons of carbon, or equivalent to planting more than 1,984,800 trees, through products and services such as 1,015 units of zero-energy homes, 10 Low Carbon condo projects, with solar panels. 1,800 B2C homes, 1,015 EV Ready homes, 1,000 EV Cars, waste management, reforestation from the first phase of 306 rai will be increased to a total of 10,000 rai, including various energy saving measures. within the organization as well,' Dr. Yui Kesara concluded. Source: Thai News Agency