Permanent Secretary of Commerce opens the Intellectual Property Fair (IP Fair 2024) "THE X POWER, the best ideas, leading the economy with intellectual property" in a grand manner, bringing the best innovations from leading organizations across Thailand, business matching, and comprehensive intellectual property consulting services, aiming to create trade opportunities, increase business value with intellectual property, held from August 16-18, 2024 at Samyan Mitrtown Shopping Center, 5th and G floors. Mr. Wutthikrai Leewiraphan, Permanent Secretary of the Ministry of Commerce, revealed that the Ministry of Commerce emphasizes the promotion and support of Thai entrepreneurs and SMEs to create creativity to develop innovations. The first step of creative initiatives often comes from inspiration and way of life, leading to the practice of using knowledge to create innovations, creating trade opportunities that add value and increase household income, as well as helping the country's economy overcome the midd le-income trap and push Thailand to become an innovation-driven economy. The Ministry of Commerce, through the Department of Intellectual Property, therefore organizes the IP Fair 2024 to open up a space to create opportunities, inspire, and generate income for Thai entrepreneurs with intellectual property. Including the creation of a strong network of intellectual property partners to drive the country's economy sustainably. This year's IP Fair 2024 will be divided into different zones, such as: 1. Xtravaganza, an area to inspire the creation of inventions and innovations from the country's leading organizations; 2. Xciting, an exhibition of art from Trendy Gallery, a famous Thai gallery that will showcase more than 16 works, and rare items from 11 famous designer toy artists who will create cartoon characters based on the concepts of 11 creative industries (Soft Power); 3. Xperience, a seminar stage that will bring together intellectual property gurus to share their experiences in generating income from cr eativity and innovation; 4. Xotic -GI Soft and Sweet, bringing more than 21 GI ingredients from around the country to create special dessert menus by Chef Net-Netampai Sarakoses, a famous commentator from Iron Chef Thailand; and IP X Local Market, a place to shop, taste, and view community products from tourist attractions. Ready to open up a space for business matching negotiations between buyers and manufacturers directly. 5. Xcellent presents outstanding intellectual property awards to Thai entrepreneurs who use intellectual property as a tool to drive their businesses. 6. Xpert provides comprehensive advice on all dimensions of intellectual property by experts from the Department of Intellectual Property and business matching negotiations to expand trade opportunities. It is considered that this "IP Fair 2024" event will lead to business opportunities for Thai inventors, researchers, and entrepreneurs, which can generate more than 100 million baht in circulation. Source: Thai News Agency