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Inviting community entrepreneurs…to use the BCG Model to push product sales to success.

Nonthaburi, Director General of the Department of Business Development. Open for applications for entrepreneurs of community enterprises, cooperatives, community enterprises, women's groups, housewives groups all over the country to join the project "Digital Village BCG, an innovative online community that saves the world" to develop skills and increase the potential of selling products through the online system. Push the sales of local products to be great. Interested applicants can apply to join the project from now until 28 February 2024. Mrs. Oramon Sapthaweetham Director General of the Department of Business Development The Ministry of Commerce revealed that the Digital Village by DBD project has been organized for the sixth year in a row to encourage local entrepreneurs to tap into their potential. and local wisdom Combined with online marketing for community products to reach more modern consumers. In the past, a total of 76 prototype online communities have been created from 51 provinces. This year, the Department aims to expand the development of community entrepreneurs by another 20 communities, for a total of 96 communities. Highlight activities in 2024 will include the BCG (Bio-Circular-Green Economy) Model that emphasizes the importance of the circular economy. green economy Measures for the environment, sustainability, and clean energy build on the concept of "good products, popular online, sustainable communities" by focusing on developing communities that have good products with a distinctive, unique identity and do not yet know how to do online marketing, which the department will There are experts to help give advice. and teach various techniques Marketing and selling products on online platforms Ready to practice doing workshops closely, such as navigating the FACEBOOK market from 0 to 100, laying the foundations for marketing on TikTok on the Pang Tangma channel, making money with TikTok LIVE like a professional, conquering sales with LINE SHOPPING by all 20 communities that Join the campaig n and receive promotions from leading platforms. As well as the first 3 selected communities will receive special prizes such as participating in a live sale of products with famous influencers. For community entrepreneurs interested in joining the project, they must be communities, cooperatives, community enterprises, women's groups, housewives' groups that have community products that have a unique identity. Do not duplicate or imitate. There are at least 20 community network members and there are products and services that are the identity of the community. Product format Service packaging suitable for online sales Have basic skills and ability to use technology devices and online platforms. There are online marketing channels to sell products in one form or another. and community products There are production processes or raw materials linked to the BCG Model concept (if any). Apply to join the project for free through the website www.dbd.go.th or through the Facebook page: DigitalVillage by DBD from tod ay - 28 February 2024. The Department hopes that the project "Digital Village BCG, an innovative online community that saves the world" will help community entrepreneurs, cooperatives, and community enterprises. Groups of housewives all over the country Able to develop and sell community products on modern online marketing channels To be a model community for success in identity, community way of life, marketing, and operating results. It also expands marketing opportunities for community entrepreneurs to be strong. Competitive and sustainable growth You can ask for more details at Electronic Commerce Division Department of Business Development, call 02-547-5959, hotline 1570 and www.dbd.go.th SuperDBD' Mrs. Oramon Said.-514-Thai News Agency Source: Thai News Agency