Bangkok: JAY B, in collaboration with Siam Discovery, has launched the 'JAY B 3rd MINI ALBUM 'TR.EE' Pop-up Store,' inviting fans into his artistic realm. The event, held at the Creative Space on the 3rd floor of Siam Discovery, runs from July 13th to 19th, 2026, and offers a unique experience for his fans, known as AHGASE.
According to Thai News Agency, the pop-up store presents an exclusive collection of merchandise, including a Cassette Tape Photo Set, Ring, ID Photo Holder Set, and other limited-edition items. These products are inspired by JAY B's mini-album "TR.EE" and his new record label, 528 Hz. The collection, available only for Thai fans, includes the mini-album "TR.EE," pajamas, postcards, keycap keychains, and collectibles that reflect the artist's personality.
The mini-album "TR.EE" explores themes of growth, rooting, and self-discovery, akin to a tree with strong roots. This narrative mirrors JAY B's relationship with his fans, which has matured over time. The concept permeates every aspect of the pop-up store experience, offering fans a chance to delve deeper into JAY B's world.
Customers who spend 1,500 baht or more will receive a random photocard from a selection of three designs and can enter a Lucky Draw. Prizes include signed photocards, albums, and Polaroid photos. The event promises a unique journey into JAY B's artistic vision, where fans can explore inspiration, memories, and stories of growth.