Accra:D.Dent is introducing a new advertising campaign featuring Ken Phupoom as the presenter, highlighting their revamped toothpaste formulas aimed at consumers of all ages and lifestyles. This Thai brand focuses on promoting dental hygiene with a modern twist, appealing to families and individuals with busy schedules.
According to Thai News Agency, Dr. Sirinya Pongprayoon, Managing Director of Serise (Thailand) Co., Ltd., explained that the campaign aims to resonate with modern consumers who seek convenience and effective dental care. The advertisement showcases actors A-Pasawat Leuangwilai and DJ Artchi-Oraninch Peerachakornpat, who portray a busy couple dealing with the challenges of maintaining oral hygiene on the go.
The D.Dent toothpaste line features three formulas the original PEPPERMINT, the SPREARMINT formula for long-lasting freshness, and the ADVANCE PURPLE WHITEN TEETH formula, which includes probiotics and papaya enzymes for effective stain removal. All formulas have been enhanced with abrasive agents to improve whitening and cater to contemporary preferences.
Feedback from promotional activities before the commercial's release has been overwhelmingly positive, leading to the decision to produce a fun and engaging TVC that showcases the benefits of D.Dent toothpaste. Ken Phupoom expressed his excitement about the project, noting the enjoyable experience of working with the talented cast and the campaign's focus on making dental care accessible and appealing to all.