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Krungsri SME moves forward with 3GO strategy

Bangkok, Bank of Ayudhya Revealing the SME business customer group in 2024 with the 3GO strategy: GO Green, GO Digital and GO Beyond. Miss Duangkamon Limpuangthip Chairman of the SME business customer group, Bank of Ayudhya Public Company Limited, revealed that in 2023, the total loan balance for SME business customers grew at 11% compared to the previous year. and there are over 339,000 million baht of outstanding loans, of which the total amount of loans linked to sustainability policies among SME customers has a total value of over 6,100 million baht in the past year. For the direction in 2024, Krungsri moves forward to support SME businesses by creating added value and pushing business operations on a sustainable development framework through the strategy "3GO", i.e. GO Green, aimed at supporting SMEs in transforming their businesses towards sustainability. By offering financial products that meet the needs of caring for the environment and reducing greenhouse gas emissions, GO Digital unlocks potentia l with digital innovation, increasing convenience for SME customers in conducting various transactions through the Krungsri Biz Online and GO Beyond platforms in addition to services. financial Krungsri will focus on creating business opportunities for SME customers who are ready to expand into markets both domestically and abroad. In 2024, Krungsri aims for growth in the SME loan business at the level of 2-3%, including the forecast that the world economy will grow 3%, the Thai economy will grow 2.7%, and it is expected that foreign tourists will travel to Thailand around the same time. Before Covid in 2019, in that year there were approximately 40 million foreign tourists traveling in Thailand. Source: Thai News Agency