The Stock Exchange of Thailand (SET) has approved the transfer of Villa Khunalai PCL (KUN) securities to trade on the SET for the first day, effective 11 Sept 2024, with a target of over 800 million baht in revenue in 2024, or a growth of 10-15%. Mrs. Praveerat Tewa-aksorn, Chief Executive Officer of Villa Khunalai Public Company Limited (KUN), a developer of horizontal real estate projects in suburban areas, revealed that the Stock Exchange of Thailand (SET) has approved the transfer of KUN securities to trade on the Stock Exchange of Thailand (SET) for the first day, effective from September 11, 2024 in the Real Estate and Construction group. She stated that the transfer of the trading board this time will increase the company's liquidity and stability, as well as reduce investment restrictions and attract funds and institutional investors, both domestic and foreign, to invest in KUN shares more. KUN has been listed on the Market for Alternative Investment (mai) since December 17, 2019 in the Real Estate and Construction business category. The fund raised from the fundraising will be used to further develop more real estate projects. Despite facing the COVID-19 pandemic at that time, the company's revenue and profits have consistently grown well. The company has adjusted its strategy to adopt the 'Happy Living in the City' lifestyle to increase its market share from additional product segments by using both the strategies of penetrating the market with existing products (Market Penetration), developing new products in existing markets (Product Development), and developing new products in new markets (Diversification). The organization has also adapted in many dimensions to continue with the efficiency that it has always adhered to. At present, from having only 4 projects, it has grown to 9 projects and has opened projects in all 4 directions in the Bangkok metropolitan area as planned. It has also increased its products from the price range of 2-5 million baht to the current 2-15 million baht, including creat ing a new brand under 'Navara' to expand the residential market to the High-End level in line with the plan to drive the organization's growth along with sustainable business development. Reflected through sales since 2010 at 767 million baht, increased to 2,800 million baht in 2019 until Q2/2024 with sales of 541 million baht and a policy of paying dividends continuously every year, both in cash and shares, which is worth a total of 576 million baht. It is believed that moving the trading board to the SET this time will increase opportunities for growth and better recognition, increase stock liquidity, stock prices, credit with various financial institutions, credibility in using financial instruments, and increase credibility for future investments, such as mergers and acquisitions (M and A) and joint ventures (JV), as well as increase interest for general investors, institutional investors, and both domestic and foreign funds. For the overall business in 2024, the company expects revenue to be more than 800 million baht or grow 10-15% from the previous year because in the second half of 2024, revenue from the Navara group of houses will be gradually recognized. In addition, in the first half of the year, at the end of June 2024, the company had revenue of approximately 300 million baht and had sales awaiting transfer of ownership (Backlog) of approximately 240 million baht, which will be gradually recognized in the second half of the year, ensuring that this year's performance will be in accordance with the plan. -516 Source: Thai News Agency