Mae Hong Son:The tourist season for the blooming Mexican sunflower festival on Doi Mae U has begun. The Governor of Mae Hong Son officially opened the blooming Bua Tong (Mexican Sunflower) festival on Doi Mae U Kho, which spans over 500 rai (approximately 80 acres) and is surrounded by a range of mountains in the cool, refreshing winter rain.
According to Thai News Agency, Mr. Wiboon Waewbandit, Governor of Mae Hong Son Province, presided over the opening ceremony of the 2026 Doi Mae U Kho Bua Tong Festival. The event saw a substantial turnout of tourists who braved the cool, rainy weather typical of the winter season.
The festival's aim this year is to boost tourism, stimulate the local economy, and generate income for the community. It also provides a platform for locals to display their cultural identity, lifestyle, and wisdom through a variety of activities. These include eco-friendly tourism, cultural performances, community product stalls, and youth musical performances, showcasing the unique charm of Mae Hong Son.
The Bua Tong flower field at Doi Mae U Kho is renowned as the largest in Thailand, covering over 500 rai (approximately 80 hectares) at an altitude of more than 1,600 meters above sea level. The vibrant yellow blooms cover the valley in November and December, drawing tourists globally. The area also features stalls with OTOP products and local goods, as well as camping facilities for visitors.
The Governor invites tourists to enjoy the pleasant weather in Mae Hong Son. Besides the Bua Tong flower fields, he encourages visits to Doi Phui Kho in Mae Khatuan Subdistrict, Sob Moei District, and the Klor Selo mountain range at Mon Nukocho. Tourists can explore various attractions throughout the province, and the Governor assures that all border areas are peaceful and safe, providing a welcoming environment for all visitors.