Republic of Italy, Prime Minister discusses with leading Italian fabric manufacturing companies. Pushing indigo-dyed fabric to the world stage Discussing the president of the National Italian Fashion Hall exchange knowledge Push to organize world-class events in Thailand Ready to come up with the idea of sending Thai fashion students to study Italy. Ready to reveal preparations to collect mega project presentations Governor of Lombardy Hope to invest Mr. Settha Thavisin, Prime Minister, spoke about his mission to visit the factory of Zegna Clothing Store in Valdilana and met with Mr. Gildo Zegna, the executive of Zegna Clothing Store, that yesterday he traveled 1.5 hours by car to go. Leading fashion product factory Zegna is one of the largest leading fashion companies. And is famous for making popular fabrics such as wool (wool), cashmere, and cotton, which they do not only produce their own brands. But it has also been sent to Christian Dior, Hermès and Louis Vuitton, showing that it is truly a leader in fabric. which has a store in Thailand at Siam Paragon and is about to open a new branch It is believed to be highly successful in Thailand. That is why he had to meet today. Because he understands the Thai market and has quite a relationship with Thailand Mr. Settha said that today he brought indigo dyed fabric products. From Sakon Nakhon Province to present The company will send experts in this field to explore whether it is possible or not. to bring indigo-dyed fabric to be produced under his brand to make products to sell The matter of indigo-dyed fabric is under the royal initiative of Her Royal Highness Princess Maha Chakri Sirindhorn. Princess Sirivannavari Nariratana Rajakanya It is the pride of a local product that has a long history. and can be used as part of Zegna's products that are distributed throughout the world. This is a very good thing because in the next 2 weeks the company will travel to Thailand. As for discussions with executives of the world's leading brand Loro Piana, Zegna's main co mpetitor is a company that also makes fabrics. But the emphasis is on winter clothes. Which at present has turned to making quite a lot of summer clothes, which was 7 months ago. Went to open a branch store at Siam Paragon Department Store. and was very successful beyond expectations This is the reason why their working group chose to meet. And he admires Thailand's understanding of fashion. and can be part of the brand Whether it is the matter of wicker that will be used as a part in making bags. and indigo-dyed fabric from the Don Koi Project, Sakon Nakhon Province, that will be part of the collection in the future. And what's interesting is that today there are leading brands around the world. If the product is released or opening a new collection, a pop up store will be set up, which is a small store that is not in a department store. or stay permanently Will open at the beach or various places with limited hours. This may be done in Chiang Mai or Phuket to expand customers. It makes for good tourism as w ell. In addition, the Prime Minister It also mentioned a discussion with Carlo Capasa, president of the National Chamber of Italian Fashion, an association that looks at all aspects of Italian fashion. It is interesting because Italy's GDP depends on fashion. 90% of fashion is exported while 10% is used within the country. which the various brands that form the association are close-knit and talking all the time There is an exchange of knowledge. Various exhibitions are held to provide knowledge. and is connected to Milan's fashion academy. There is talk of bringing Thai fashion students to study here. At the same time, there will be assistance in organizing a world-class fashion show in Thailand. and organizing exhibitions by both famous designers and is the next generation that will be famous from Italy to perform in Thailand Including organizing special teaching about fashion in Thailand. to exchange knowledge with each other It's good that we're trying to get more people to come to Thailand. The Prime Minister also mentioned his meeting with Mr. Attilio Fontana, Governor of Lombardy. It is the region with the highest GDP in Italy. Both agricultural matters Electronics leather industry or even a car We have asked for support to invest in Thailand. In the third quarter, the Thai Ambassador to Italy Will work with M.L. Chayothit Kridakorn, President of the Thai Trade Representative, and BOI will organize a team to present the proposal. and tax support measures To allow large Italian industries to move their production bases or expand their production bases to Thailand. Including leading various important projects related to infrastructure, including airport upgrades deep sea port High-speed rail or even a land bridge project He will see a complete picture of the project. What we will do and where we can participate Source: Thai News Agency