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Producers of local liquor ask the government to unlock advertising instead of reducing taxes.

Bangkok: The High Safety Agricultural Community Enterprise, Ban Pho District, Chachoengsao Province, which produces wine from fruit, thanks the government for reducing the tax on local liquor. But please help farmers and small entrepreneurs more. with unlocking To be able to advertise products Otherwise, there will be no chance of competing. Compared to the big Ms. Pakuna Bunkokuea, President of the Highly Safe Agricultural Community Enterprise Ban Pho District Chachoengsao Province said Thank you to the government for reducing some taxes for local liquor producers. It is considered a starting point that shows that The government supports small entrepreneurs. The High Safety Agricultural Community Enterprise produces fruit-based spirits or wine. It started by using melons grown by farmers belonging to community enterprises. By using secondary grade produce to produce wine to reduce wastage and increase value. Currently, they also produce wine from mangoes, coconuts, Khao Khor 43, and Hom Nil rice. There ar e up to 7 items of taxes and subsidies to the social fund that liquor producers must pay. For wine products of the High Safety Agricultural Community Enterprise, a total of 11.24 baht per bottle must be paid, with the government tax reduced to 0.96 baht. Therefore For the remaining portion you will have to pay 10.28 baht per 1 bottle. Moreover, small manufacturers sell their products at higher prices than large manufacturers due to higher costs. This makes the VAT higher than large manufacturers. If the government wants to support small producers Request for some relief to allow small business operators to advertise their products as stated in Section 32 of the Alcoholic Beverage Control Act. Ban on advertising of alcoholic beverages As a result, small entrepreneurs do not have channels to communicate with consumers. Meanwhile, large companies use brand advertising methods through drinking water, soda, or other products. that various community enterprises Turning to producing local liquor to reduce losses a nd increase the value of agricultural crops. It also creates jobs and careers for farmers' children. Bringing the new generation back to work in their hometowns But they encountered problems with their distribution channels because they were unable to deliver modern trade because the production capacity was insufficient. It cannot be sold at flea markets because it must be sold at a licensed place. For highly safe agricultural community enterprises, use methods to invite agricultural tourism. Let people tour the melon farm to make wine products more popular. But the regulations that control them lack the opportunity to compete. without expecting to share market share from the big players But I hope that Thai farmers will have some place to stand. Ms. Pakuna added that If the government unlocks advertising It will make consumers more aware of the products of community enterprise groups. Even if you have to pay the same taxes and social fund subsidies as before. But if selling more products It will make farme rs have increased income. Source: Thai News Agency