Nonthaburi Minister of Commerce visits the Department of International Trade Promotion. Follow up on work according to policy Ordered to urgently drive exports during the last 3 months, totaling 73 activities, increasing revenue into the country by 12,400 million baht, along with presenting commercial ambassadors. Working together with provincial commerce Help push the export of agricultural products, community products, and SMEs products, increasing online sales channels. soft power push
Mr. Phumtham Wechayachai, Deputy Prime Minister and Minister of Commerce Revealed after visiting the Department of International Trade Promotion (DITP) that he had come to listen and follow the work plan according to the assigned policy. Especially in terms of pushing exports, which is a quick win plan in the last 3 months of this year, what will be done? To push the value of Thai exports to increase. and thus Thailand's overall exports this year were affected by the global economy and the slowdown of trading partners' economies. Can expand to be as positive as possible
It has been reported that Overall operations for the whole year in terms of accelerating the increase in export figures. The Department will accelerate the export of agricultural products under the policy of "leading markets, additional innovations, increasing income" with highlighted activities including organizing THAIFEX Anuga Asia/ organizing Thai Fruits Golden Month activities in various potential cities in China, in addition to This will travel to build relationships around the world to open the doors of trade opportunities for Thailand by accelerating the organization of road shows, visiting target markets, and making additional MOUs with various secondary cities, as well as promoting Thai logistics service providers. Connect more with overseas logistics service providers To reduce various trade barriers That will happen. As for the Quick Win plan that will be implemented in the last 3 months of this year, there will be activities both domestically and abroad, a total of 73 activities, expected to increase export value by more than 12,400 million baht. The activities Important events in the country, such as organizing online business negotiations (OBM) in the processed agricultural products and BCG food groups at the Agro Fex 2023 event in Nakhon Ratchasima Province, agricultural machinery products at the THAITAM event, as well as potential niche products such as products for mothers and children for Silver generation, as well as food and equipment for pets. In pushing the soft power strategy to build the country's image Thai products and services to foreign markets There will be a Muay Thai Global Power event to reinforce the ownership of "Muay Thai" and develop the sport of Muay Thai and related products into soft power.
Including organizing the Next Step Export and Cross Border Promotion event on November 10, 2023 to announce the "Quick Win Export and Cross Border Trade Plan for 100 Days and 1 Year". Within the event there will be a signing of cooperation (tripartite MOU ) between the Department of International Trade Promotion Tourism Authority of Thailand (TAT) and Thai Airways connect the dimensions of tourism and exports to create purchasing demand for foreign consumers.
As for activities abroad It will focus on organizing activities to focus on potential markets in 6 regions: the Middle East and Africa, China and Hong Kong, ASEAN, North America and Latin America, East Asia and Oceania, and Europe, with highlighted activities including organizing a high-level ministry executive team. Commerce and the private sector (Goodwill Mission) visited the China International Import Expo (CIIE 2023) in Shanghai, China, bringing entrepreneurs to attend trade shows abroad such as Automechanika in Dubai, American Film Market in the United States, Anuga and Medica. in Germany and support entrepreneurs under the SMEs Pro-active project to attend trade shows in various regions, a total of 50 events, and 3. Organize promotional activities for TOP Thai products on the Shopee platform in Malaysia and Rakuten in Japan.
In addition, a policy was given to create export targets and an export drive plan for 2024 together with the private sector. Commercial ambassadors to join forces to accelerate exports Including emphasizing close collaboration between commercial ambassadors and provincial commerce to expand opportunities to export SMEs and community products through various channels. including online platforms and organizing road shows to various countries to open the market for products and service businesses. and supporting Soft Power policies in design, Thai food, movies and games, fashion, books, and high quality tourism as well. -Thai news agency
Source: Thai News Agency