A decision by Facebook to scrap its live shopping feature in October is unlikely to take a heavy toll on e-commerce in Thailand where sellers have not significantly counted on this function for their sales, according to industry pundits. Facebook owner Meta said “Facebook Live Shopping” will be taken down from Oct 1. Users can still use Facebook Live to broadcast live events, but will not be able to create product playlists or tag products in their Facebook Live videos, it said. “As consumers’ viewing behaviours are shifting to short-form video, we are shifting our focus to Reels on Facebook a…

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