Hong Kong, The Minister of Transport leads 10 Thai exporters to join hands with Big C Hong Kong, adding more than 250 items in both products. SME-OTOP-Thai agriculture succeeds Confident that helping small people get a lot of Thai products in Hong Kong department stores, which will create quite a few opportunities for Thai products in this market. Mr. Phumtham Wechayachai, Deputy Prime Minister and Minister of Commerce Revealed after witnessing the signing of a memorandum of understanding (MOU) between Big C Department Store Hong Kong and 10 Thai exporters that the signing between Big C Department Store and 10 Thai exporters this time It will help expand opportunities to export Thai consumer products. Especially from small entrepreneurs, SMEs, OTOP products, and processed agricultural products. Including entrepreneurs who have been selected and supported by the Ministry of Commerce, such as products that receive the Thailand Trust Mark and Thai SELECT symbols on their products, have the opportunity to expan d exports to the Hong Kong market. This is in accordance with the policy that was previously given to help expand opportunities for small people, and this time it is considered another success that has occurred. In addition, the Ministry of Commerce has also collaborated with Big C Department Store to organize activities to promote the sale of Thai products (In-store Promotion) at every branch of Big C Department Store and held an opening ceremony activity at the Tsim Sha Tsui branch. There are many Thai products used for sales promotion such as fruits, rice, consumer products. It appears that it has received a good response from Hong Kong people. who come to view and choose to buy products and visited the sales of Thai products in the department store and found that there were a large number of Thai products for sale. There are currently 4,200 items for sale, and if the MOU signing is included this time, there will be an additional 250 Thai products. This time on his visit to Big C, he had the opportunity to taste two types of dried baked goods: mango sticky rice and dried durian sticky rice. which tastes and smells like real mango sticky rice and durian sticky rice from Thailand, along with many products The item packaging has been developed to be modern. It is considered to add value to Thai products very well. In addition, it is believed that the opening of Big C Department Store in Hong Kong will be like a destination market that can help sell Thai products efficiently. and raises the value chain of Thai products from upstream to downstream. and truly drive the purchase of Thai products abroad. In addition, we also discussed with Big C department store executives to further expand market opportunities for Thai entrepreneurs. He also thanked him for collaborating with the Ministry of Commerce in supporting Thai entrepreneurs. and asked for opinions on product demand and behavior of Hong Kong consumers and foreigners working in Hong Kong. To further expand and provide opportunities for other Thai entreprene urs and inform them if there are any problems or obstacles in importing Thai consumer products at present. And if you want the Ministry of Commerce to support you, please let us know. Ready to make corrections For Big C Department Store, an official opening ceremony was held at the Flagship Store, Tsim Sha Shui branch on September 26, 2023, having acquired business from AbouThai, a local convenience store chain with 24 branches and It aims to continuously expand its branches from 25 branches per year to 99 branches. It expects sales of 1,500 million Hong Kong dollars (approximately 7,500 million baht) by the end of 2026. It plans to be dual listed on both the Hong Kong Stock Exchange and the Stock Exchange. of Thailand and saw an opportunity for Thai products that were well accepted by Hong Kong people It will increase the variety of products by more than three times, covering all types of products such as food, beverages, prepared foods, processed foods, chilled and frozen foods, vegetables, fruits, snacks, skin care products, soaps, shampoos, herbs, etc. For the 10 Thai entrepreneurs who have joined in signing the MOU, they are: 1. Yan Waw Yun Corporation Group Co., Ltd., seasoning sauce products 2. Khao Sandee Co., Ltd., rice products 3. Nara Th Co., Ltd. Re Cold pressed coconut water serum product 4. Sunshine Co., Ltd. International Products Crispy Fruits 5. Oyawa Trading Co., Ltd. Fried Chicken Skin Products Fried salmon skin 6. Siam Consumer Products Co., Ltd. Products Crispy dried fruit 7. Siam Delight Group Co., Ltd. Products Thong Muan snacks Baked bananas 8. Palida Inter Food Co., Ltd. Co., Ltd. Crispy Banana Products Dried durian crisps 9. The Gold Green Co., Ltd. Khao Tan Song Khrueng products, dried fruits 10. Thong Ampai Quality Food Co., Ltd. Khao Tan products However, at the event were Mr. Keerati Ratchano, Permanent Secretary of the Ministry of Commerce, Mr. Phusit Rattanakul Serererngrit. Director General of the Department of International Trade Promotion, Mr. Jaturon Chaiyakham, Consul Genera l in Hong Kong, Mr. Asawin Techajaroenwikul, CEO and President of Berli Jucker Public Company Limited or BJC? Mrs. Thapanee Techajaroenwikul Chief Executive Officer and President of Berli Jucker Public Company Limited or BJC and Mr. Warut Saensiming, Operation Head, Big C (HK) Company Limited, joined etc. Source: Thai News Agency