Nonthaburi, Director-General of the Department of Intellectual Property Suggest that Thai elephant pattern pants entrepreneurs create their own copyrighted product patterns. Support product quality development Combined with brand building To create recognition and create sustainable income The Department of Intellectual Property has surveyed the trade area. Thailand's "elephant pattern pants" found a bustling market, with most traders still giving importance to selling products produced in the country. Because the quality is good, the pattern is beautiful, unique, and the price is reasonable. The Department recommends that manufacturers should create their own copyrighted product patterns to sell. Mr. Wutthikrai Leeweeraphan, Director-General of the Department of Intellectual Property, revealed that elephant-patterned pants products are being sold in the market. There are both domestic and foreign products. The Department has given advice to traders that they should focus on selling products produced domes tically by Thai entrepreneurs. Because the product has quality and help distribute income Stimulate the domestic economy However, the atmosphere for selling such products is still lively. Which from the news flow does not cause concern to Thai entrepreneurs. As in the interview with Mr. Kingkan Samon, owner of Chinrada Garment Company, manufacturer of elephant pattern pants in Chiang Mai Province. which was published through many media agencies, stating that the factory was not affected by the news that occurred. The more news there is, the more Thai elephant pattern pants sell well. And there are also many customers who come to help recommend factories. Because the pattern is designed and printed in-house, the fabric is good, there is meticulous sewing and the quality of every product is checked before selling. In addition, entrepreneurs in many provinces are also creative and produce pants with patterns that are unique to their locality, such as Korat cat pants. Uthai Thani Rhino Fish Pants Phitsanulok co ckfighting pants Prachuap Khiri Khan shellfish pattern pants, etc., by taking the symbols of each province and developing them into products. Help create another way to generate income for the province. Currently, elephant pants are available in the market if they are not imitated by anyone. It must be considered that each type is protected by copyright. As for the manufacturers, the department Recommend manufacturers to create new elephant patterns. that is unique which in addition to increasing competitive ability also receives protection Which the copyright owner can further use and create income as well. Therefore, the creator should bring the designed pattern and notify the copyright information to the Department of Intellectual Property. To be used as evidence for legal action if copyright infringement is found. It can also be used as evidence of copyright ownership in negotiations to expand commercial opportunities. However, conducting business in the present era In addition to the quality of the prod uct Entrepreneurs should not overlook brand building. To be used to promote products so that consumers can remember and distinguish them more easily. Therefore, we encourage the development of brands or trademarks to be registered with the department. To continue creating additional value in many dimensions. Including marketing to reach customer groups Especially through the online channel, where the Department provides comprehensive intellectual property consulting services. To prepare entrepreneurs before moving forward with business both domestically and abroad. Those interested can contact the Intellectual Property Advisory Center (IP Advisory Center: IPAC) or call the Department of Intellectual Property hotline 1368. Source: Thai News Agency