Bangkok:Following the hacking of refrigeration systems in several European supermarkets, resulting in significant stock losses, Supajee Suthamphan has identified an opportunity for Thai food exporters. The crisis, while challenging, allows Thai exporters to supply replacement stock once the systems are operational again.
According to Thai News Agency, Supajee Suthamphan emphasized the potential increase in demand for frozen food products as European supermarkets work to restore their systems. This situation presents a viable opportunity for Thai exporters to become key suppliers for European importers.
The Department of International Trade Promotion (DITP) and the Thai Trade Centers abroad have been vigilant, coordinating with trading partners to anticipate new orders expected after system restoration. Thai exporters are urged to prepare their production and transportation capacities, especially for frozen seafood, processed chicken, and fruits. Although there might be delivery delays during system repairs, no cancellations of Thai product orders have been reported, as per the Trade Policy and Strategy Office.
The European Union remains a crucial export market for Thailand, with exports worth US$24,127 million in the first nine months of 2026, marking a 23.4% increase. Key exports include processed chicken, seafood, and frozen fruits. Thailand is working on enhancing its export capabilities, including discussions with partners like Leipzig/Halle Airport and DHL to develop a robust transportation network.
Furthermore, talks with Messe Berlin aim to expand market channels for Thai products at major trade fairs in 2027. Thai businesses are advised to enhance their cold chain security, using technologies like IoT sensors with strong cybersecurity measures, and consider insurance against cyberattacks to maintain trust with partners. The Ministry of Commerce remains committed to monitoring the situation and preparing Thai entrepreneurs to swiftly meet market demands.