Bangkok: Central Pattana Public Company Limited, in partnership with the Tourism Authority of Thailand (TAT) and The Walt Disney Company (Thailand), has embarked on a significant venture to launch “The Magical Stars,” a Disney-themed kingdom at CentralWorld locations nationwide. The initiative, which involves an investment exceeding 800 million baht, is designed to stimulate the Thai economy and boost tourism.
According to Thai News Agency, Mr. Nattakit Tangpoonsinthana, Chief Marketing Officer of Central Pattana Public Company Limited, explained that the collaboration with The Walt Disney Company (Thailand) is a strategic move to promote economic and tourism growth, particularly in the year’s final quarter. The project aims to enhance visitor traffic by 25-30% and attract international tourists to 12 tourist malls throughout the country. The target markets include tourists from Malaysia, China, Singapore, Hong Kong, Korea, Taiwan, and the Middle East. Beachside destinations such as Pattaya, Samui, Phuket, and Krabi are expected to draw significant interest from European tourists, especially towards the end of the year.
Mr. Nithee Seeprae, Deputy Governor for Marketing Communications, Tourism Authority of Thailand (TAT), highlighted that the ‘The Magical Stars’ campaign is a crucial collaboration with Central Pattana. It utilizes the appeal of festivals to invigorate the economy and tourism nationwide. The initiative aligns with TAT’s “Smile of the Land” project, which celebrates Her Majesty Queen Sirikit, the Queen Mother’s contributions. The campaign promotes travel routes that emphasize Thai fabrics, arts, crafts, and royal initiatives, encouraging Thais to explore the cultural richness of each region.
Mr. Preecha Archamongkol, Director – Brand Commercialization, Thailand and Vietnam, The Walt Disney (Thailand) Co., Ltd., noted that the festival, themed ‘The Magical Stars,’ aims to inspire joy and imagination. By transforming Central shopping centers into festive hubs, the collaboration between Disney and Central Pattana seeks to bring beloved Disney stories and characters to life, offering happiness to people of all ages.