TAT gimmick rides on 26 influencers Each endorser must have 1m followers The Tourism Authority of Thailand (TAT) is planning a massive marketing campaign engaging 26 global and regional influencers to promote the country’s reopening, including Thai-British Formula One driver Alex Albon among the candidates. The project, named “Amazing New Chapters: From A-to-Z Thailand has it all”, will focus on influencers with lots of followers to represent many tourism products the country wants to promote during its critical recovery period next year, said TAT governor Yuthasak Supasorn. The campaign will …

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