Published by
The Bangkok Post
The Bangkok Post
The Tourism Authority of Thailand (TAT) is implementing its “Visit Thailand Year 2022: Amazing New Chapters” campaign to help revive the country’s tourism sector while playing a positive role in the overall economy. TAT governor Yuthasak Supasorn said the campaign will focus on Thailand’s soft power assets which include food, film, fashion, festivals, traditions, music, museums and technology. “To achieve this, TAT has formulated a ‘DASH’ model to manoeuvre the entire organisation towards the single goal of transforming the tourism sector,” Mr Yuthasak said. D stands for “domestic travel”, whi…
