Analysis of Thai products that have the opportunity to penetrate the Central Asian market with the Data Analytics Dashboard on the website Kidkha.com found that "car group" and "vehicle tires" are the star products. There is an opportunity to export and expand the market. “Computers” and “Air conditioners” are potential products. But the Thai share is still small. Can add more. "Chicken" and "sugar" are products with high demand. Thailand should enter the market more.
Mr. Poonphong Naiyanaphakorn, Director of the Office of Trade Policy and Strategy (SNOC.) said that SNOC has analyzed the markets of 5 Central Asian countries, namely Kazakhstan, Uzbekistan, Turkmenistan, Tajikistan and Kyrgyzstan. To find opportunities to open new markets with high purchasing power. But there is still not much trade value with Thailand. If there is promotion and pushing It will be an opportunity for Thai exporters to find more opportunities to expand trade in new markets.
Overall, the Central Asian market has an economic size and population similar to Thailand, with Kazakhstan being the country with the largest economy in the Central Asian region. It has a per capita income of 11,244 US dollars, 1.6 times higher than Thailand and Uzbekistan. It is the most populous country in the region. Accounting for 45 percent of the total population (Central Asia has a total population of 78.5 million people) for international trade. The top three important import sources in Central Asia are Russia, China and Turkey, with Thailand being the 26th import source, accounting for 0.3 percent of the total import value.
Currently, Thailand has limited exports to Central Asia. But Thai products still have the opportunity to reach the Central Asian market. According to data, Thai exports to Central Asia in the 7 months of 2023 (Jan.-July) had a total value of 141.13 million US dollars, growing 176 percent compared to the same period last year. which is equivalent to 0.09 percent of Thailand's total export value. But if used aircraft goods are deducted, which the Office of the Consumer Protection Board views as a temporary factor. Thai exports to Central Asia continued to expand by 55 percent, with Thailand's main export countries being Kazakhstan and Uzbekistan. Thailand's main export products include automobiles, equipment and components, vehicle tires, and electrical equipment, etc.
However, the Office of the Consumer Protection Board views that Thailand has many potential products that have the opportunity to further penetrate the market in Central Asia by analyzing products with additional export potential divided into 3 groups: star products It is Thailand's main export product in the Central Asian region with good growth potential. reflecting that the market There is still high demand. In the 7 months of 2023 (Jan.-July), Thailand exported "cars, equipment, and components" accounting for 38.5 percent of all Thai exports to Central Asia. expanded up to 70.8 percent and exports of "vehicle tires" accounted for 6.5 percent, expanding as high as 48.6 percent. In 2022, Thailand holds the market share of "cars, equipment and components" in the Central Asian market at 2.5 percent. As for "vehicle tires", the market share is 1.3 percent, which still has opportunities to expand exports and expand market share further.
Potential products It is a product that Thailand has potential. But Thailand's share in the Central Asian market is lower than Thailand's share in the world market, namely "computers, equipment and components", where Thailand holds a share in the Central Asian market of 0.6 percent, compared to Thailand's share in the world market at 0.6 percent. 4.3 percent, while exports during the 7 months of 2023 (Jan.-July) expanded as high as 4,986.5 percent and "Air conditioners and components" in which Thailand holds the share in the Central Asian market are at 1.3 percent compared to Thailand's share in the world market at 12.8 percent, while exports during the 7 months of 2023 (Jan.-July) expanded by 31.9 percent.
In this regard, the Office of the Public Sector Development Commission has developed the website "Kidkha.com" to be a center for important in-depth economic and trade information of the country. which uses the concept of Big Data Analytics to analyze and process many dimensions, many perspectives. "Kidkha.com" has a Data Analytics Dashboard published, including 4 topics, including insights into agricultural products (Agriculture Dashboard), insights into provincial economics ( Province Dashboard, international trade insights (Global Demand Dashboard) and services business insights (Services Dashboard) for those who want more information. and those interested in information on trends in Thai products in other markets, can visit the website Kidkha.com or the Facebook page of the Office of Trade Policy and Strategy.
Source: Thai News Agency
