Strategic hybrid customer experience strategy is the key to enhanced loyalty, Infobip study finds Strategic application of a hybrid customer experience (CX) is a key to better serving customers and increasing their loyalty, according to Infobip, a cloud communications platform that helps businesses build connected customer experiences. Brands in Thailand perform well in terms of customer experience, with a CX score of 4.2, compared with the Asia Pacific average of 3.9, according to a survey conducted for Infobip by Forrester Consulting. Scores were calculated based on three dimensions of custo…

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