Bangkok: The first "Thailand Content Market 2026" was an overwhelming success, generating over 9 billion baht in trade negotiations. The government is delighted with the success of the first Thailand Content Market 2026, which exceeded expectations, generating a total trade value of 9,792.4 million baht and elevating Thailand's position as a regional hub for content trading, investment, and collaborative production.
According to Thai News Agency, Ms. Ploytalay Laksmisangchan, Deputy Spokesperson for the Prime Minister's Office, revealed that the government commends the success of the Thailand Content Market 2026, the first trade fair and business matching event held from July 20-22, 2026, at the Queen Sirikit National Convention Center. This event served as a crucial platform to propel Thailand's creative economy into the global market, connecting entrepreneurs, content producers and owners, investors, buyers, platforms, and business partners from various countries. The event resulted in 1,706 trade meetings over three days, generating a total trade value of 9,792.4 million baht, or 288.0 million US dollars. This is broken down into immediate value of 265.7 million baht (7.8 million US dollars), value within one year of 2,669.4 million baht (78.5 million US dollars), and value within 2-5 years of 6,857.2 million baht (201.6 million US dollars).
The value of trade negotiations, broken down by event activities, includes: Bangkok International Digital Content Festival (BIDC) - 2,108.5 million baht; Bangkok International Content Market (BICM) - 2,298.9 million baht; Business Matching Area - 1,948.0 million baht; and Thailand Content Market (TCM) - 3,526.9 million baht. Products receiving significant interest included films, animation, Boys' Love (BL) and Girls' Love (GL) series, productions, games, and content services.
The event featured a total of 338 exhibitors, comprising 300 Thai companies and 38 foreign companies (from China, Korea, Japan, and ASEAN). Over the three days, the event attracted a total of 6,731 visitors, consisting of 5,694 Thais and 1,037 foreigners. The top 10 countries with the most visitors from 69 countries were: China (289), Taiwan (86), South Korea (74), Japan (69), the United States (57), Singapore (52), Indonesia (37), Malaysia (33), Myanmar (33), and Hong Kong (32).
'The success of Thailand Content Market 2026 will elevate Thailand to become a regional hub for content trading, investment, and collaborative production. This includes creating a platform that facilitates business matching, knowledge exchange, and international cooperation, which will increase business opportunities, expand Thailand's intellectual property (IP) export market, and enhance the long-term competitiveness of the Thai content industry in the global market,' Ms. Ploytalee said.