Bangkok: The Tourism Authority of Thailand (TAT) is taking decisive steps to enhance Thai tourism, focusing on "value" rather than simply increasing tourist numbers. At the 1st meeting of the National Tourism Policy Committee (NTCC) for 2026, chaired by Ms. Supajee Suthamphan, Deputy Prime Minister and Minister of Commerce, the framework for the next phase of Thai tourism was outlined with emphasis on quality and sustainable growth.
According to Thai News Agency, the meeting, held at the Ministry of Tourism and Sports, highlighted the importance of upgrading tourism quality and standards. Efforts aim to increase economic value, distribute income to businesses and communities, and establish a balanced tourism system. One key initiative involves draft regulations to collect fees from foreign tourists, with plans for public consultation.
The NTCC also addressed accommodation standards and informal issues, focusing on product and service quality and safety. Proposed changes include revising Thai homestay standards, expanding campground standards, and upgrading safety measures for canoeing and kayaking. Additionally, there are plans to formalize informal accommodations through legal reviews, using the Thai homestay standard as a tool to promote and enhance standards.
The committee emphasized promoting four special zones to connect development plans towards sustainable tourism. These zones include Koh Chang, Songkhla Lake Basin, Chiang Rai, and Bang Krachao, aiming to link strategic plans with budget allocations and agency operations. The Sukhothai-Si Satchanalai-Kamphaeng Phet area is being promoted as a model for sustainable tourism management of World Heritage sites.
The meeting also reviewed past performance, key resolutions, and trends in tourism. It acknowledged progress according to the 3rd National Tourism Development Plan and discussed measures regarding visas and travel facilitation. The next phase of development will focus on creating a high-quality tourism ecosystem, supporting entrepreneurs, and fostering continuous financial development mechanisms. The guidelines reviewed by TAT will be submitted to the Cabinet for policy approval and implementation.