Udon Thani:Bangkok The government has announced that the Tourism Authority of Thailand (TAT) is turning "Mega Events" into "Mega Opportunities," leveraging the Cabinet meeting held outside Bangkok and the Udon Thani Horticultural Expo 2026 to boost Udon Thani as a premier tourist destination.
According to Thai News Agency, Ms. Ploytalay Laksmisangchan, Deputy Spokesperson for the Prime Minister's Office, stated that TAT is using the 2nd Cabinet Meeting in 2026 and the Udon Thani International Horticultural Exposition 2026 as platforms to enhance awareness and inspire travel to Udon Thani province.
From November 1-3, 2026, TAT executed a strategic marketing campaign through influencer marketing to promote tourism and the grassroots economy of Udon Thani. The "Udon Thani Bloom, Weave and Vibe" One Day Trip route allowed visitors to explore the charm and unique identity of Udon Thani through Thai-Chinese cultural tourism, revitalizing Thai textiles and supporting the local economy.
On November 2, 2026, TAT participated in the opening ceremony of the "Udon Thani International Horticultural Exposition 2026" at Nong Dae Wetland, emphasizing the theme "Diversity of Life Connecting People, Water, and Plants for Sustainable Living." TAT hosted a tourism promotion exhibition highlighting the "5 Must Do in Udon Thani" concept and offered the "Miang Kleeb Bua" dish to Cabinet Ministers.
On November 3, 2026, TAT led Deputy Prime Minister and Minister of Commerce, Ms. Supajee Suthamphan, to the 'Red Lotus Sea' to promote natural tourism and create economic opportunities for locals. During the Cabinet meeting, TAT showcased the "5 Must Do in Udon Thani" concept, featuring unique local activities like tasting Udon Thani salted milk ice cream and red lotus tea, experiencing sustainable Isaan tourism, and exploring handcrafted souvenirs.
Ms. Ploytalay expressed confidence that the Cabinet Roadshow 2026 and the Udon Thani International Horticultural Exposition will significantly contribute to the sustainable growth of Thailand’s tourism sector.