Bangkok: The minister is confident that Thai premium rice has the opportunity to expand its market to more consumers in the United States. After talking with importers and large department stores Increased interest in purchasing rice-Thai products Prepare to move forward. Promote the sale of premium rice at the famous US department store Ralphs Fresh Fare, which has over 190 branches, along with inviting famous US influencers. Promote Thai food Targeting the new generation of Americans Mr. Phumtham Wechayachai, Deputy Prime Minister and Minister of Commerce revealed that World rice trade situation There is a tendency to compete more fiercely. from factors in India May consider lifting measures to suspend exports of white rice that is not Basmati rice. Therefore, Thailand must rush to market rice. To accelerate the export of Thai rice. To promote the image of Thai rice products for American consumers to get to know. As good quality rice, it has standards and stimulates the purchase of more Thai rice. Especial ly in the west where there are a lot of Asians. There is a higher opportunity to sell Thai food products. This will have a positive effect on Thailand exporting rice to the US market. After serving as a national salesman team Participating in an Instore Promotion event for premium jasmine rice products at Ralphs Fresh Fare, Los Angeles, USA, which has more than 190 branches, said that he had discussed with Mrs.Chris Wong, president of Golden Star Trading Inc., a rice importer. Jasmine and canned food from major Thai companies Rice imports amount to 60-70 million USD per year. Thank you for continuously increasing imports of Thai products. and cooperate in organizing activities to promote Thai products all the time Hopefully there will be more imports of products from Thailand in the future. And if there are any obstacles that require the Ministry of Commerce to help He is ready to help take care of it and fix it. However, a discussion with Mr.Michael Taccone, department store manager, Ralphs Fresh Fare, is a department store under Kroger Co. (Kroger), which owns the largest supermarket in the United States with 2,759 stores and is in the process of acquiring the Albertsons chain. There are 2,323 supermarkets on hand. If combined successfully, there will be more than 5,000 supermarkets. Thank you for seeing the importance and opportunity of Thai products in organizing joint activities. And hope that the department store will cooperate with importers of Thai products to consider. Order more Thai products Especially food products, processed agriculture, innovative products with potential for production and export. 'Overseas commercial offices are accelerating activities to export Thai products in various areas. continuously around the world He would like to leave this to Thai entrepreneurs and exporters. Adapt and pay attention to changing world trade rules, such as carbon credits. caring for the environment Green Economy This will increase the competitive handicap in a sustainable way. Thailand's food is known a s the kitchen of the world. Thais, foreigners, Asians, Westerners all love Thai food. It's to everyone's tastes. It's a kind of soft power. Confirm that Thai products, especially food People are very popular. This March he will meet in Bangkok. I want to bring new products from Thailand to sell here. It's a department store that has many branches in the United States. which is tied to Thailand,' Mr. Phumtham said. However, I also met Mr. Anek Ploysaengngam, president of LAX-C Inc. in Los Angeles, USA, which is a manufacturer, importer, and distributor. and wholesale and retail business Food is imported from Asia. Including jasmine rice, vegetables, canned fruits, noodles. Tamarind juice Tapioca Starch Equipment for use in restaurants decorative products Ask for cooperation in considering increasing the import of products from Thai entrepreneurs. Especially SME entrepreneurs small and micro as well In addition, we also traveled to the Thai restaurant Farmhouse Kitchen Thai Cuisine LA, which is an American ma rket. There is continuous evolution in eating. Thai food must not be stagnant. Meet Chef Pop, Mr. Kasem Saengsaeng, the owner behind the restaurant's success. Until it became a Thai restaurant chain with its own franchises, more than 7 branches, with filming of Thai food promotions. Using leading influencers Targeting the new generation of customers, Americans and foreigners. living in the United States Met the famous influencer FoodBeast Team, who has more than 1.6 million followers on Instagram, and more than 26 other influencers to create content about Thai food. They all said with the same voice: Thai food is delicious, unique, and popular in the United States. And in addition, the shop has imported products. Decorative items Shop decorations from Thailand In addition to importing raw materials from Thailand By combining it with food flavoring. The appearance of food according to the current trend We also met Chef Montri from 8E8 Thai street food restaurant, which received the Thai SELECT award, to demon strate how to cook the menu. Pineapple Fried Rice From premium jasmine rice He came to promote the image of Thai rice products to American consumers at Ralphs Fresh Fare, Los Angeles, USA. He praised the chef for helping to spread Thainess. Through the sale of Thai food and the use of food trucks It is becoming popular among Americans, the new generation, who decorate it to show Thainess. It's a great example of using soft power in food. and food service There was also a sale at SpaceX which sold very well. For the menu that is popular at the restaurant, such as Pad Thai, Pad See Ew, and Pad Kee Mao, etc. Source: Thai News Agency