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The Prime Minister meets famous actors Extend soft power

Bangkok, "Bhoomtham" brings "My-Apo" and "Freen-Beck" actors from world-class Y series to meet the Prime Minister at Government House. Use the media of series and movies to present local Thai products to expand soft power to the international level. Mr. Phumtham Wechayachai, Deputy Prime Minister and Minister of Commerce, brought famous actors "My-Pakpoom Romsaithong" and "Apo-Nattawin" Wattanakitipat' artists from B On Cloud Company, including 'Becky-Rebecca Patricia Armstrong' and 'Freen-Sarocha Chankimha' from I Company. Dollar Factory Co., Ltd. has come to cooperate with the Ministry of Commerce to promote local Thai products to the world level. Through the Y-Yuri series Met with Mr. Settha Thavisin, Prime Minister and Minister of Finance. in the purple room Government House Ms. Puangpetch Chunlaid, Minister attached to the Prime Minister's Office, also attended. Mr. Phumtham reported to the Prime Minister that They make movies so they want to participate in helping the people. The Ministry of Commerce used this opportunity to talk and think. We have a duty to sell things. Therefore, they will help present community products to the world level. For the films that will be made, "SHINE" by the My-Apo couple and "Pinphak" by Freenbeck, they have to choose community products to put in the films that will be written in a new script. Traveling to both the North and the Northeast, where costumes, food, places, arts and culture will be disseminated through films. This is the result of holding hands. In just one night, people got to know the Ministry of Commerce all over the world, with the hashtag becoming number one in the world in Vietnam, Singapore, and Malaysia. People came from many countries, including Turkey and Taiwan, because of love and seeing human equality expressed through movies. A series which will be combined with art and culture to lead to good things. The Prime Minister said that he wanted to emphasize the traditions, culture, food, clothing, and good customs of the Thai people. In addition, th e government will push for gender equality and equality through the Marriage Equality Act. Give people of all genders equal legal rights. This is a good starting point to make us more up to date with the world. By coming together to work for the country and being Thai Time, Thai time, consistent with its policies with foreign countries. We have traveled this far and are this tired. Thailand time Thailand is now open. There is no better time than now to invest in Thailand, visit Thailand, do something good with Thai people. Thank you for coming to help spread Thai culture. All four actors were excited and thanked the Ministry of Commerce and the government for coming together to help the people. Thailand has the potential to go global. It's a good opportunity and is considered Thai Time. Thank you for being open. The actors of the series "My" said that they are very excited and proud to have the opportunity to work together to present the good things that we have for the world to see. We have access to Thai ness, have fun, have special characters and are very proud. While "Apo" said, Thank you for inviting us to come here. We have seen this place since we were children and did not think that To be part of an opportunity for Thai people every time we go abroad, we try to use Thai things for our fans. When I saw it, it was shared saying that there is this thing, there is Thai culture, and it will be Thai Time. As for "Freen", he said that he is very excited about the love of fans around the world. I am very proud and happy to be a part of pushing Thailand to become more well known. In the movie "Pin Phak" that they are halfway through filming, the culture, food, clothes, everything that Thai people want fans to see. Recently, they posted Tao Khai Desserts on IG, and fans are asking a lot about what it is. As for "Becky", he said that he grew up in England and when he came to play in a series in Thailand, he learned about Thai culture. The story of Pinphak getting to know all kinds of clothes and snacks I want e veryone around the world to see Thai culture. Information from the Department of International Trade Promotion indicates that in 2023, the Y content market has a total market value of not less than 1,000 million baht, with Thailand having 45 Y content operators with good results. The series Boy's Love (BL) and Girl's Love (GL) have a total of 67 episodes shown. In fiscal year 2023, the Ministry of Commerce has arranged more than 69 pairs to negotiate in the content industry, with a total negotiation value of 8,400 million baht. In addition to the market value of the Y-Yuri series That is considered to be the value of the content in a direct way. Marketing through movies and series that include presentations of Thai products and services is also an indirect strategy to communicate to consumers and create a liking for such products and services through Tell the story and performances of the actors in the series. This will be able to stimulate the demand for consumption and purchase of various Thai products an d services and will have an effect that will create further economic value. Source: Thai News Agency