The founder of Pranda Jewelry points out that the world is currently facing a heated global situation. Encourage all industries to be aware together Mr. Preeda Tiasuwan, Chief Advisor to the Company's Board of Directors and founder of Pranda Jewelry Public Company Limited, spoke at the seminar stage. 'Sustainability guidelines in the gem and jewelry business' at the Jewelery and Gem ASEAN Bangkok 2024 event organized by Informa Markets Thailand. Mr. Preeda said that at present our world is not only facing a global warming situation (Global Warming), but we are also facing a global boiling situation because our world is getting hotter every year, which every industry must pay attention to and give importance to. Must adhere to sustainability practices (Sustainability). For the gem and jewelry industry, there is the RJC Code of Practice as a standard that the gem and jewelry industry under the Responsible Jewelery Council (RJC) has always adhered to as a common practice. As for Pranda Group, it is important to develop the business at the same time. With awareness and adherence to corporate sustainability practices as a top priority, especially in taking care of human resources. that is the heart of driving the organization Because the power of driving the gem business requires high-level production skills. Therefore, the gem industry Must have the conscience to take care of humans. Especially improving the quality of life of employees. When employees have good quality of life The final result of each gemstone production is Highest quality pieces Satisfied with customers In addition, throughout the period of business operation, Pranda Group has instilled in everyone the awareness that Every step of the production process We must work together to achieve the goal of reducing carbon to zero (Net Zero). We believe that entrepreneurs in the gem and jewelry industry Including other industrial sectors All of them place great importance on sustainability practices. If we look back at the past, we can see that Sustainab ility practices across our world's industries have been put at the heart of industrial and business development. 24 years ago, the representative of the Duke of Edinburgh Consort of Queen Elizabeth II of the United Kingdom He came to meet with a group of businessmen for society and the environment (Social Venture Network: SVN) in Thailand. At that time, the said delegation talked and shared with each other. The important thing is to focus on business operations and the industry. The world and the environment must be considered together. The principles of sustainable development must be adhered to in order for the industry to grow with quality. Therefore, sustainability practices are at the heart of operations in every industrial sector. Source: Thai News Agency