Nakhon Phanom: “Thirat” recently took a trip to Nakhon Phanom to engage with OTOP entrepreneurs and elderly groups, reinforcing the need for product development to meet international standards.
According to Thai News Agency, Ms. Teerarat Samretwanich, Deputy Minister of Interior, along with Mr. Sayam Sirimongkol, Director-General of the Community Development Department, visited Nakhon Phanom Province. The visit aimed to support and motivate local OTOP product entrepreneurs and the elderly community. The delegation was warmly received by civil servants, community leaders, executives of the Na Khun Yai Subdistrict Administrative Organization, and local residents.
During the visit, the Deputy Minister observed products crafted by the elderly group from the Elderly School, Na Khun Yai Subdistrict Administrative Organization, and witnessed a weaving demonstration by the Ban Muang Weaving Group. The demonstration highlighted local wisdom, traditions, and cultural identity. Ms. Teerarat encouraged local entrepreneurs to enhance their products to boost income and ensure community sustainability.
Additionally, the Department of Community Development has been tasked with enhancing the potential of OTOP entrepreneurs. This includes training in business administration, branding, digital marketing, and expanding online marketing through e-Commerce. The strategy also involves widening distribution channels both domestically and internationally, improving product quality to meet global standards, utilizing local raw materials, adopting environmentally friendly production methods, and establishing a product quality inspection system to enhance consumer confidence.
Following the mission, Ms. Thirat visited Wat Pa Thammanuson in the Na Khun Yai sub-district to seek blessings from Phra Khru Sujitthammchoti, the abbot and head of the Leua Phatthana (Thammayut) sub-district, before proceeding with the significant mission.
This visit forms part of the inspection mission scheduled before the upcoming second cabinet meeting outside the office in 2025.