Bangkok: The Tourism Authority of Thailand (TAT) has initiated a strategic response to assist tourists stranded in the flood-affected southern regions of Thailand, particularly focusing on the worst-hit area of Hat Yai District in Songkhla Province. This development comes as heavy flooding continues to disrupt travel across several southern provinces including Yala, Pattani, Narathiwat, Nakhon Si Thammarat, Phatthalung, Trang, Satun, and Surat Thani.
According to Thai News Agency, Ms. Thapanee Kiatphaibool, Governor of the TAT, announced the establishment of a Tourism Crisis Monitoring Center (TCC) at the TAT headquarters. The center is dedicated to providing support and timely updates to tourists who are currently unable to leave their accommodations due to the severe weather conditions. This initiative aims to ensure clear communication and reduce the impact on travel plans while laying the groundwork for future recovery efforts.
The TAT is coordinating with embassies, consulates, and local travel agencies to deliver urgent assistance to tourists. In partnership with the Ministry of Tourism and Sports and other local agencies, the TAT is working to relocate tourists from affected hotels to designated shelters until they can safely return home. Additionally, daily fact sheets are being published to inform the public and tourists about the evolving situation, helping to mitigate potential impacts on unaffected tourist areas.
The TAT has also been actively gathering information from consulates regarding stranded tourists, facilitating local authorities’ efforts to expedite rescue operations. As the situation develops, the TAT is preparing comprehensive strategies to revitalize tourism and stimulate economic recovery in the affected regions. This includes adjusting promotional plans for target markets to rebuild travel confidence and expedite economic revitalization once conditions improve.