New Normal, New Opportunities As the world emerges from the shadows of COVID-19, now is the time for companies to seize the possibilities and initiatives which are developing as the recovery takes hold. The pandemic has not only impacted people’s health and the economy, it has also shaped and shifted consumer lifestyle patterns around the world. According to a PwC survey, nearly 80% of respondents reported that they were making more environmentally friendly, sustainable, or ethical purchases since the start of the pandemic. To respond to these behavioural changes in support of sustainability, …

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