Bangkok: Ami Paris has launched its 'THANK YOU FOR BEING A FRIEND' campaign to celebrate the brand's 15th anniversary. Since its founder, Alexandre Mattiussi, first turned to the deep bonds of friendship as the core inspiration for its designs, the campaign expresses gratitude and continues to foster such friendships. Ami Paris stars Alek Teeradet Methavarayuth, Toon Tawan Tantivejkul, and Khunpol Pongpol Panyamitr, who portray the brand's story through fashion images that evoke warmth and lasting memories.
According to Thai News Agency, to celebrate this special occasion, Ami Paris has launched a capsule collection featuring the message "THANK YOU FOR BEING A FRIEND" on signature hats and t-shirts, reflecting the brand's unwavering spirit of valuing friendship and truly spending time together.
The heart of the THANK YOU FOR BEING A FRIEND campaign is a series of portraits of Ami Paris's important friends-those who have been a part of Alexandre's journey and a source of encouragement over the years. Each person reveals their true self to convey this message to their friend through gestures, activities, and the warm, intimate feeling of friendship. Alek-Theeradej Methavarayuth, Tu-Tontawan Tantivejkul, and Khunpol-Pongpol Panyamitr present their stories, conveying heartfelt messages to their close friends through the simple yet powerful phrase: THANK YOU FOR BEING A FRIEND.
The campaign was further expanded through various activities worldwide, including the installation of photo booths in Bangkok and major cities from Paris to Los Angeles, inviting people and their close friends to capture spontaneous and genuine moments of happiness under the message "Aren't We All Friends?"
In addition, Ami Paris also organized Gratitude Day events to provide brand friends with memorable moments through warm and intimate experiences, such as sending flowers, sharing meals together, or giving small tokens of thoughtfulness that can create lasting memories.