Bangkok: In an era where online commerce and artificial intelligence (AI) have become integral parts of daily life, new regulations are being drafted to address the unfairness within the digital ecosystem. Dr. Udomthip Phraikaset, CEO of DBC Group Co., Ltd. and Vice President of the Thai E-commerce Association, has revealed the progress of two important draft laws: the draft Digital Platform Economy Act and the draft Artificial Intelligence Act, both currently in the public consultation phase.
According to Thai News Agency, the draft Digital Platform Economy Act seeks to upgrade existing regulations for better equality. Although Thailand has a Digital Platform Services (DPS) Act in place, its legal framework is deemed insufficient. The new Act aims to provide stronger regulatory authority, focusing on strict control over foreign platforms to ensure Thai platforms are not disadvantaged. It also aims to support small and medium enterprises (SMEs) by addressing unfair practices, such as sudden fee increases and the imposition of platform-specific requirements that hinder competition. Additionally, the Act proposes enhanced consumer protection through a simplified complaint mechanism.
The draft Artificial Intelligence (AI) Act is designed to create a safe framework for AI usage, as AI becomes increasingly significant in various sectors. Key points include ensuring data transparency, preventing biased algorithms, and involving humans in AI-driven decision-making processes. This Act aims to prevent AI from making unfair decisions, particularly those that could favor foreign over Thai products.
Thai SMEs are highlighted as a group directly impacted by these changes. Dr. Udomthip emphasized the need for clear laws to help SMEs navigate the digital landscape, as they are primarily users rather than creators of technology. The legislative process is expected to take at least another year, but public and business feedback is encouraged through the ETDA website or the Council of State's legal opinion system.
Dr. Udomthip urges the public not to underestimate the power of their voices, as these standards are crucial for ensuring equal access to rights in the digital world. The resulting legislation aims to be comprehensive and truly beneficial to Thailand's economy and society.