Bangkok: Phyathai-Paolo Hospital Group announced a significant collaboration with Shop.BeDee, a leading digital health platform, to elevate Thailand's healthcare ecosystem. The partnership aims to shift consumer behavior from disease treatment to proactive care and prevention, highlighting the design of personalized care experiences that seamlessly connect online and hospital settings, catering to consumers of all ages.
According to Thai News Agency, data from the Phyathai-Paolo Hospital Group clearly reflects this trend. Sales of health packages through online platforms have grown by more than 32% over the past three years, while the number of users and the number of packages sold through digital channels have increased by more than 45%. This reflects the fact that consumers are increasingly using technology as part of their healthcare planning and decision-making process.
Mr. Supakorn Pawanna, Director of Marketing at Phyathai-Paolo Hospital Group, revealed that the behavior of Thai people has changed significantly. They now view health as a 'long-term investment' for a better quality of life, not just as a place to visit the hospital when they are sick. Furthermore, the hospital group's data indicates that the needs of each generation are fundamentally different, with Gen Z prioritizing mental health, Gen Y balancing multiple responsibilities, Generation X seeking personalized care, and the Silver Age requiring support for a high quality of life post-60.
Furthermore, the emergence of 'Gen A (AI)' underscores the demand for accurate and reliable medical information accessible through AI tools. This collaboration with Shop.BeDee promises to deliver a more accurately personalized health journey tailored to each individual.
Ms. Watcharaporn Charoenthamwach, Director of Design and Creative Experience Management at Phyathai-Paolo Hospital Group, emphasized the importance of an omnichannel and data-driven strategy to enhance customer experience. The concept of connecting all touchpoints to create a seamless omnichannel experience is driven by personalized recommendations and customized communication.
Shop.BeDee's role in this partnership is crucial as a Digital Front Door service for quality healthcare. Mr. Siwadol Matayakool, Managing Director of BeDee Powered by BDMS, stated that the platform aims to be the health platform that best understands Thai people and helps everyone easily access healthcare services that suit their needs.
Through this collaboration, consumers can conveniently purchase health programs and medical services from the Phyathai-Paolo Hospital Group via Shop.BeDee, along with special offers designed to meet the health needs of different age groups. This marks a significant step in building a Digital Health Ecosystem that connects medical services, technology, and health data to support Thais in accessing quality healthcare more easily and tailored to their individual needs at every stage of life.