Bangkok: The Stock Exchange of Thailand (SET) has issued a cautionary notice to investors, urging them to thoroughly study the terms before trading shares of Jasmine International Public Company Limited (JAS). This advisory follows an uptick in trading activity linked to JAS's recent acquisition of the rights to broadcast the FIFA World Cup 2026 in Thailand.
According to Thai News Agency, JAS informed SET earlier today about securing the World Cup broadcasting rights, a strategic move aimed at bolstering its sports media and content business. The agreement is currently under review by the company's board of directors, with further announcements expected post-approval. A formal press release titled "JAS Acquires 2026 World Cup Rights" is scheduled for release at 3:00 PM today.
As of now, JAS has not released any resolutions from its board regarding the deal. SET has advised JAS to be cautious in sharing any sensitive information that has not been officially disclosed, and investors are encouraged to carefully evaluate all available information before proceeding with any trading actions.
In response to the announcement, JAS shares experienced a significant rise during the morning trading session, closing at 1.27 baht in the afternoon, marking an increase of +0.11 baht (+9.48%). The day's trading saw a high of 1.32 baht and a low of 1.25 baht, accompanied by substantial trading volume.