Bangkok: Supamas Isarabhakdi, Minister attached to the Prime Minister's Office, has initiated a comprehensive investigation into "protein chicken breast smoothies" that allegedly do not match their labeling and contain exaggerated advertising claims. She has directed the Consumer Protection Board (CPB) and the Food and Drug Administration (FDA) to summon the manufacturers for clarification on June 24th and conduct a detailed inspection of both labeling and advertising practices.
According to Thai News Agency, Minister Supamas, in her capacity as supervisor of the Office of the Consumer Protection Board (OCPB), has instructed the OCPB to examine the facts surrounding a chicken breast smoothie product amid online reports suggesting a discrepancy between the protein content and the label. This investigation is being carried out in partnership with the FDA, in line with government policy under Prime Minister Anutin Charnvirakul, which emphasizes consumer health protection.
Minister Supamas highlighted the importance of accurate labeling for health-conscious consumers, including those managing their diets through exercise or medical advice. She emphasized that misleading labels infringe on consumer rights, as they rely on nutritional information to make informed purchasing decisions.
Ms. Supamas remarked on the significance of health products for consumers who are focused on maintaining their health, including patients adhering to dietary guidelines. She stated that any inconsistency between the product and its label constitutes unacceptable consumer exploitation, prompting her to instruct the CPB to expedite the investigation in collaboration with the FDA.
Pradermchai Boonchuaylue, advisor to the Minister of the Prime Minister's Office, confirmed that the CPB has called on relevant businesses to clarify the situation on June 24, 2026. The CPB is working with the FDA to potentially pursue legal action based on their findings.
Ronnarong Poolpipat, Secretary-General of the CPB, explained that the investigation is divided according to each agency's authority. The FDA is responsible for issues related to food labeling and advertising under the Food Act B.E. 2522 (1979), with penalties for counterfeit food including imprisonment and fines. The CPB oversees advertising and sales promotion under the Consumer Protection Act B.E. 2522 (1979). Both agencies will collaborate on their inspections.
Minister Supamas reiterated that consumers deserve products that align precisely with advertisements and label claims. She assured that the CPB will not tolerate the exploitation of "health" for profit at the expense of public health, and violators will be prosecuted. She advised consumers to verify labels, food registration numbers, and nutritional information, and to retain purchase records. Consumers suspecting misleading labeling or advertising can file a complaint via the CPB hotline 1166, the OCPB Connect app, the ocpb.go.th website, or Damrongtham Centers nationwide. For other food-related concerns, the FDA hotline 1556 is available.