Bangkok: The "Thai Helps Thai Plus" initiative has successfully generated 106 billion baht in economic activity, marking a significant shift from stimulating small-scale economic activity to providing capital injection, cost reduction, and debt resolution strategies. According to Thai News Agency, the program has involved 1.09 million businesses, effectively distributing purchasing power across shops, small businesses, and the grassroots economy.
Ms. Ratchada Thanadirek, spokesperson for the Prime Minister's Office, highlighted that the "Thai Helps Thai Plus (60/40)" project has significantly impacted economic recovery. As of August 9, 2026, spending has reached over 106 billion baht from over 26 million eligible individuals and nearly 1.1 million participating shops. This initiative is designed to extend beyond merely increasing purchasing power, by providing capital injection, reducing costs, and resolving debt issues to help citizens, farmers, and entrepreneurs maintain liquidity and generate income.
Additionally, the government has unveiled the "Thai Helps Thai: Capital Increase with Half-Interest Rate" program, facilitated through the Village and Urban Community Fund. This initiative aims to provide fund members across the nation with affordable capital to start businesses and generate income, further enhancing purchasing power at the community level.
For the agricultural sector, the government has introduced the Bank for Agriculture and Agricultural Cooperatives (BAAC)'s co-payment loan program, supported by a 30 billion baht budget over three years. This endeavor seeks to lower financial costs, improve funding access, and boost liquidity for farmers.
Efforts to support the business sector, particularly SMEs, include the 'SME Credit Boost' program to enhance credit access and the 'Pay Off Debt Quickly, Move Forward' initiative, designed to assist entrepreneurs with debt restructuring and business resumption. Loans are currently being distributed, with plans to extend this assistance mechanism to state-owned financial institutions to ensure SMEs can access funding alongside commercial banks.
Ms. Rachada emphasized that the government's measures aim to stabilize living costs while ensuring income generation, capital availability, and debt reduction. The overarching goal is to transition from stimulating purchasing power to enhancing capital access, reducing costs, and resolving debt, ultimately generating income, creating jobs, and strengthening the grassroots economy.