“Aung Ing” sits at the head of the table discussing Soft Power, aiming to organize a Winter Festival at the end of this year.

Ministry of Foreign Affairs, – “Pae Thongthan” chaired the Soft Power meeting to prepare for the “Winter Festival” at the end of this year, expecting tens of millions of tourists to flock to Thailand. It aims to draw 1.5 trillion baht into the country by the end of this year.

Ms. Pae Thongthan Shinawatra, head of the Pheu Thai family As Vice Chairman of the National Soft Power Strategy Committee, along with Mr. Suraphong Suebwonglee, committee member and secretary, Mr. Pansak Winyarat, advisor and committee member. and Mr. Chatchart Sitthiphan, Governor of Bangkok Announcement of the results of the first meeting of the National Soft Power Development Committee.

Ms. Pae Thongthan said that today's meeting is a meeting of the working group. It is a plan for what actions will be taken in the first 100 days. Today the meeting concluded that There will be 11 sub-committees set up to promote soft power. Before presenting to the Cabinet (Cabinet) meeting to improve the law and request budget disbursement, organize a Soft Power Forum, register village funds. which is currently undergoing testing of the system It is expected that registration will be open after January 2024, after which the Soft Power Development Committee will open. There will be a meeting every month. The next appointment is on 30 Nov. 2023.

As for organizing the Winter Festival, the idea was initiated from that Thailand should have world-class festivals. To attract tourists, the Winter Festival will be organized from the Loy Krathong festival. November onwards, Ms. Pae Thongtan aims that the Winter Festival will create economic value of not less than 1.5 trillion baht within the 4th quarter of this year and increase tourists by 25-30 million people.

Source: Thai News Agency