Copenhagen: The Danish Road Safety Council has relaunched its summer campaign focusing on teaching safe cycling skills and etiquette to foreign visitors, following its journey through Copenhagen's busy bike paths and streets-a city known for its strong cycling culture. The goal is to reduce accidents, increase safety, and avoid conflicts or misunderstandings with locals.
According to Thai News Agency, the campaign's format includes social media communication to introduce correct rules, such as using hand signals when turning, cycling on the right side of the bike lane, and not using mobile phones while cycling. In addition, the team distributed postcards explaining the rules and engaged in direct conversations with groups of tourists as they rented bicycles in the city. Later this summer, additional large billboards will be installed to expand awareness even further.
Matthias Frederiksen, the campaign manager, revealed that during the summer months when locals and tourists share the bike paths, there is often a little chaos. While cycling around Copenhagen may seem peaceful and pleasant, it's actually a more complex system than many realize, especially for foreign tourists who haven't cycled much in their daily lives as adults.